Imagine this…
As an online coach/service provider...You've finally discovered the “secret sauce” of your brand and know exactly how to position yourself as the obvious choice to your ideal clients.
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You’ve optimized your offer so that it fully represents your genius and is seen as the baddest on the block…but wait! Before you start selling it…
You learn a clear AF content strategy that helps you wake up the dormant leads in your audience AND consistently call in new leads who align with you
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Your messaging is expertly crafted to activate them all(making them beg for your expertise), build authority/trust, and create demand for your offer
You create a custom marketing campaign that is so hot (and SO “you”) that your audience can’t look away
Which means you START day 1 of your next launch with a pool of hot leads that are *obsessed* with both you and your offer…and you sell out by day 3.
Now? ALL your future launches are bigger and more predictable. Because you have the audience obsession and the demand system that makes selling EVERY offer easier.
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No need to imagine. That’s exactly what Make them Obsessed will help you do.
Unfortunately, that’s not your reality...yet
Let’s be honest: the number of people joining your offers frustrates you…and your sales haven’t had any “umph” for awhile.
Let me know if this sounds familiar…
- People are definitely buying…but your current audience feels “sleepy.” You’re enrolling small cohorts (~5 people) when you WANT to be enrolling 30-50 at a time.
- You sell consistently, but the effort-to-outcome ratio is off. You’re doing “all the things” (content, nurture, launch plans) but your results are still “fine”.
- Every time you sell, you wonder where the next client is coming from. You don’t really have any type of system that keeps them flowing in.
- You’re confident in your offer and your clients get insane results…but sometimes you find it hard to articulate your magic in your content–making your message feel generic(the low engagement doesn’t lie).
- You see all of those coaches who have an OBSESSED audience that loves to engage with them and buys all of their offers…meanwhile, yours feels like a lukewarm plate of mashed potatoes.
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F that. You’ve worked way too hard to settle for “fine” results.🙄
Make them Obsessed is THE program that makes your brand and offer the one people talk about, anticipate, and throw dolla dolla bills at.
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It helps you become:
More desirable (your brand finally clicks)
More buyable (your offer sticks + sells)
More profitable (your marketing + launch converts and makes you damn good money)
In just 12 weeks, you’ll build an “obsessed with you” audience AND create a fully custom marketing campaign that sells your offer (both now and later) like never before.
Meaning: This isn’t just about warming up your audience before your upcoming launch. It’s a total demand strategy that primes them for the sale NOW…and keeps them obsessed/loyal long term–so anything you offer always sells out.
Over the years, my audience warm up and sales system (now inside of Make them Obsessed) has helped over 400+ coaches and service providers just like YOU *click to see*
Meet our proven 5-step framework:
The obsession marketing method
This method is the SAME one I’ve taken my top private clients through that has led to $50K+ launches and lasting, loyal audiences.
With these 5 distinct phases, we’ll extract your brilliance, leverage it to activate your audience, create high demand for your offer, and make sure your next launch is your biggest one yet.
Phase 1
Extract & Amplify Your It Factor
Where your “secret sauce” becomes your strategic weapon. We’ll codify what makes you unique and translate that into your messaging and offer positioning. This is where your audience starts seeing you as the obvious choice.
Phase 2
Optimize Your Offer for Obsession
Inject your It Factor so your offer becomes one-of-a-kind. We’ll position it to stand out in the market and create results only you can deliver.
Phase 3
Activate Your Audience & Build Demand
Use my audience activation system to create messaging and content that attracts the right people, builds trust, and creates “I can’t wait to buy” buzz (quickly). You’ll enter Day 1 of your launch with confidence and cash.
Phase 4
Unique Launch Campaign
Run an organic marketing campaign that’s so hot (and so YOU) your audience can’t look away. Using my proven launch method as the foundation, we’ll customize each step to highlight your strengths and keep your audience captivated the entire way.
Phase 5
Repeat without “Reinvention”
Learn how to keep sales consistent, and keep your audience warm with 2 “post launch” tracks: “relaunch to scale” or “road to evergreen”
Want to see what's possible?
Claire Sellers
@itsclairesellers
• Became a private client in 2025
• Implemented this audience activation system
• Immediately jumped from a “sluggish” launch to making $111K in 3 weeks
• Has raised her engagement and recently had hundreds of women sign up for an online women’s summit
• Recently had another $113K launch with my help
• Is one of the top 2% biz mentors and known for her simple approach to sales
Courtney Tidona
@courtney.tidona
• Was in my Mastermind for 2 years
• Implemented this audience activation system
• Went from a small, disengaged audience...to a $30K launch with 43 NEW students in 3 months
• Has grown her TikTok audience to almost 60K engaged followers
• Recently had her first $100K month and is now an international speaker and retreat host
• Is now very well known in the coaching Industry for building a loyal audience and a movement that attracts a volume of clients
Both of these women went from:
Hi, I'm Rachel Spencer!Â
I’m a Business Coach and Strategist with an expertise in all things audience activation, launching, and sales.
 👉🏻 I’ve launched 30+ different offers.
👉🏻 Celebrated TEN 6-figure launches in the last 4 years.
👉🏻 Made $3M+ from my online digital programs.
I know how to run a high-cash, “well-structured” launch.
But in 2026…the market is different.
It doesn’t just require good launch mechanics anymore.
It requires demand.
You can have a solid launch plan, a proven offer, and even a decent sized audience.
And still watch your launches plateau. Not because your strategy is sucks, but because your audience isn’t emotionally invested enough to move.
Over the last year, I had a major realization about my true genius and why my launches (and my clients’ launches) consistently sell out:
It’s not the launch itself.
It’s everything that happens before the launch.
The brand obsession.
The audience activation.
The way demand is intentionally built long before the cart opens.
I learned how to:
- Build a brand people feel deeply connected to
- Re-warm cold leads instead of chasing new ones
- Turn personality, positioning, and presence into demand
- Fuse all of that with a proven launch strategy
When the launch finally happens, sales don’t need convincing. They’re already primed.
That’s why offers sell out on day one.
And that’s exactly why I created Make Them Obsessed.
 What’s included inside of the program:
12 weeks of curriculum
released in focused phases so you’re implementing each step before moving to the next
($5,000 value)
Biweekly live hot seat coaching calls
for feedback and strategy.
($3,000 value)
High level worksheets and PDFs
($500 value)
Group Q&A channel on Telegram (M–F)
for ongoing support.
($1,000 value)
PLUS these bonuses
3 Action Labs
which include content outlines and weekly focuses to help you implement what you're learning and activate your audience step-by-step.
($500 value)
Multiple sales sequences, launch calendars, and email templates
($500 value)
But You Only Pay:
Base Tier
 $3,000
(or 4 payments of $797)
âś” Includes everything above
 ✔ +*BONUS* 3 in-depth material reviews to use at any time (sales page, content, launch plans, etc.)Â
APPLY NOWVIPÂ Tier
 $5,500
(or 4 payments of $1,425)
✔ Includes everything in base tier plus...
✔ + 2 1:1 calls with me
✔ + unlimited material reviews
✔ + private telegram T-Th
**5 spots only
“But what if I’ve already taken other “launching” programs (like Launch Queens)?”
Launch Queens is epic...but this is not a "launch program". Launch courses teach you the mechanics of launching.
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Make Them Obsessed teaches you how to engineer audience obsession so that ANY sales strategy works, but especially your launches.
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 You’re not just learning HOW to launch, you’re learning how to become the obvious choice with a loyal, primed audience and a sold-out offer.Â
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To put it simply: Make them Obsessed is what makes launches work the way they should in the 2026 market.
In fact, the only reason Make them Obsessed would NOT be for you is if…Â
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- Your audience is already extremely warm and loyal–buying everything you offer
- Your programs are already stacked with a volume of clients with new leads always flowing through the door
- You have no desire to level up your launches to $50K-$100K+ on repeat
- You’re not into the idea of making more money + changing more lives (OOP, I went there!)
- You LOVE old, outdated, lame biz advice that hasn’t worked since you needed a mask to go to the grocery store.Â
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But let's be honest... you know you’d LOVE to be able to have results that look like these
The most successful coaches you know who are hitting insane sales numbers have something that you don’t (yet)--an audience who’s addicted to buying from them and a sales system that makes converting them easy.
If you want that too, you know what to do.
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Let’s make them…OBSESSED.
FAQ
How long is Make them Obsessed, and when do we start?
How do I know it will work for me?
What if I am a service provider (OBM, VA, Designer) not a coach? Will this still work for me?
What if I'm new to business and don't have clients yet? Will I still benefit?
How much access will I get to Rachel?
What’s the investment for the program?
What’s your refund policy?
What if I have more questions?
Earnings disclaimer: Your level of success and results from our program and info depends on, but is not limited to, the time you devote to the program, the work you put in yourself, and your individual business. While we make every effort to ensure we accurately represent all the potential outcomes–you are responsible for your own results.
Please note that all payments are final and non-refundable and for clients choosing to pay on a payment plan, you are responsible for completing the terms of your payment plan even if you do not finish the program.
All rights reserved. All modules and information inside of the Make them Obsessed program were strategically created and designed by Rachel Spencer. Anything copied or replicated for personal gain will be legally held responsible.
